MAKE — Goal-Based Finance Platform

MAKE is a next-generation banking app that organizes money around life goals instead of traditional accounts. I worked on product concepts for the Work Pocket, designed to help entrepreneurs manage revenue, vendor payments, and operating expenses within their personal finances.

Timeline
Jun–Aug 2025
Team
4 designers, 6 engineers
Role
UX Researcher
MAKE — three phones with Insights, Bills, and Organize Cloud Pocket on a pastel gradient with illustrated clouds

MSME Credit plays

2.1 Deep-dive (MSME) | “Work” pocket enables MSMEs to easily organize cashflow and automate expenses without having a separate business account

Integration into current user flow

Cloud Pocket screen with a Work Pocket

“Work Pocket” integrated inside current Cloud Pocket user flow; no need for separate account

MSME-tailored features in our solution, embedded in “Work” pocket

Insights dashboard

“Insights” Dashboard enabling at-a-glance income tracking

Bills and expenses list

“Expenses” list to track and automate vendor and staff payments

Leverage MEOWJot’s smart categorization to sort business vs personal expenses

Source: BCG analysis