TappedIn — Agentic Event Discovery Platform

TappedIn is an AI-powered event discovery platform that centralizes local events into one personalized experience. I designed the brand identity and end-to-end user interface to make discovering events feel effortless and engaging.

Timeline
Mar–Jun 2026
Scope
Brand identity, end-to-end UI
Team
3 leads, 3 designers, 4 frontend, 2 backend, 2 AI engineers
Role
Product Design Lead
AI integration
TappedIn event cards fanned out under an “Im feeling artsy” prompt, one showing a 97% match score

Context

Finding events is fragmented. Finding something to do means jumping between Instagram, Eventbrite, group chats, and Google. Existing platforms are good at listing events, but not at answering the simpler question: “What should I do this weekend?”

TappedIn started with one goal: make finding something to do feel as easy as asking a friend.

Final design

A real-time AI agent that tailors event recommendations to whatever you’re feeling in the moment.

TappedIn screens: AI search, For You page, filters, event detail, map results, profile and sign-inAn AI-powered search bar that tailors events to your vibe.Or browse a living For You page.Manual filters for dates, prices, and location.See which events your friends are attending.See and plan the trip with Google Maps.Sign in to get events personalized to you.

Key Decisions

01 AI search as the landing page, with filters beside it

We looked at how Gen Z event platforms handle discovery, search, curation, and personalization. Most of them felt overwhelming, and the cause was the same each time: a cluttered page of recommended listings.

DescriptionWhat is this app?Identify FeaturesWhat features does this app have?Unique Value PropositionWhat makes this app unique?Company DisadvantagesWhere might drawbacks exist?ScreenshotsWhat does the app look like?What We LikeWhich aspect of this app do we like?
Luma
  • Luma is an app and website
  • 3 functions
    • Create events
    • Discover events
    • Calendar
  • Create events
    • Time
    • Occupancy
    • Location
    • Description
  • Discover events
    • Popularity
    • Categories
    • Location
    • List + map view
  • Calendar
    • Manage events
    • Subscription + my calendar

Centralize all factors needed for events

  • Ticketing, creation, discovery

Most modern and up to date platform

  • Clean UI, AI, vibecoded?
  • Hierarchy in event importance
    • Events with no dates yet listed at the top
  • Limited to events posted on Luma
    • Tech, entrepreneurship focused
Luma screenshots
  • Super modern and trendy UI
  • Wide range of features keep you on the app
ra.co
  • Music-focused event discovery platform (mainly electronic / nightlife)
  • Website + app
  • Focus on clubs, DJs, festivals
  • Discover events
    • By date, city, venue
    • Genre-specific filtering
  • Artist pages
    • Follow DJs
  • Event pages
    • Lineup, set times, venue info
  • Ticketing integration
  • Map + list view
  • Editorial content (guides, recommendations)
  • Highly curated for underground / electronic scene
  • Strong credibility in nightlife culture
  • Artist-centric discovery (not just events)
  • Feels like a “taste-maker” rather than aggregator
  • Very niche (mostly electronic music)
  • Not beginner-friendly
  • UI feels dense / less modern
  • Limited for casual or broad event discovery
ra.co screenshots
  • Strong cultural authority
  • High-quality curation
  • Clear event + lineup structure
  • Deep artist-event relationships
Poppin
  • Event discovery platform for parties
  • Focus on younger audiences, social experiences
  • Event discovery
  • RSVP / ticketing
  • Social sharing
  • Featured / trending events
  • Simple event pages
  • Mobile-first design
  • Focus on parties + colleges
  • More curated than Eventbrite
  • Designed for Gen Z / casual discovery
  • Smaller event supply
  • Limited filtering / search depth
  • Less structured than competitors
  • May lack credibility vs established platforms
Poppin screenshots
  • Clean, simple UI
  • Social-first feel
  • Easy to browse quickly
  • Feels lightweight and fun
Eventbrite
  • Large-scale event marketplace
  • Website + app
  • Used for ticketing + discovery across all categories
  • Event discovery
    • Categories, location, search
  • Ticket purchasing
  • Event creation (organizers)
  • Filters (price, date, type)
  • Personalized recommendations
  • Saved events
  • Event discovery
  • Massive supply of events
  • Full-stack platform (create + sell + discover)
  • Trusted infrastructure for organizers
  • Overwhelming / cluttered
  • Low-quality or irrelevant events
  • Weak curation
  • Feels transactional, not experiential
Eventbrite screenshots
  • Strong filtering system
  • Reliable ticketing
  • Wide variety of events
  • Familiar UX patterns
Competitive analysis of Gen Z event discovery platforms

The tension. The engineers wanted a chat-only product. The designers wanted room to browse and discover.

What we chose. The AI search bar leads, so people can start with their mood, budget, location, or plans in their own words. Manual filters sit right beside it, and twelve mood prompts replace a blank prompt box. The For You page stays one tap away for people who would rather browse.

Why. Intentional search is TappedIn’s advantage, but a blank chat box asks people to know what they want. The prompts and filters give them a place to start.

AI search landing page beside the For You page

02 Show where events are happening

A list makes events easy to compare. A map makes them easy to plan around. Instead of choosing one, I combined both in a split screen, so people can browse recommendations while seeing where each event is happening around them.

Start flowLanding PageProfileIf no account,sign in flowSearch Bar (AI)FilteringSystemRecommendedListingsProfile Page• Saved Events• SettingsSplit ScreenEvents• Cards• Map• FilterEventEvent Details• Location• Map• SaveLink to RSVPoff the websiteEnd flow

Split screen filters

  • Category: Music, Food & Drink, Art & Culture, Nightlife, Comedy, Wellness, Networking
  • Time / Date: custom date picker; time of day (Morning, Afternoon, Night)
  • Price: Free; custom range ($)
  • Distance / Location: Near me, <1 mile, <5 miles, <10 miles, specific areas (Westwood, DTLA)
  • Special tags: Outdoor, Indoor, 21+, Family-friendly, Limited spots, Pop-up, Free perks
Split screen of event results and a map

03 One event card for ten-plus sources

Events come from more than ten scraped sources, each with different fields and image quality. One card component had to hold all of them, and every card shows a match score for the search.

Every card shows

  • Hero image
  • Save button
  • Event title
  • Date and time
  • Relative time (“Tonight”, “Tomorrow”)
  • Location (venue name, neighborhood)
  • Free / paid label
  • Match score

04 Make it social

Events are inherently social, so I didn’t want TappedIn to feel like another ticket marketplace. Profiles let people save events, see what they’ve attended, connect with friends, and discover plans through people they know.

User profile and event detail with friends attending

Impact

Planned features shipped on the quarter deadline
13 of 15
Signups at our demo booth
100+
Event sources on one map
10+

We launched on the quarter deadline with 13 of the 15 features we planned. The calendar and friends’ events were cut to make the date.

The demo booth drew more than 100 signups. Then the AI search failed during the live demo. We took the app offline afterward to polish it before putting it back in front of people.

Reflection

The MVP proved the core experience, but personalization gets better with use.

Next, I’d focus on learning from saves, clicks, attendance, searches, and friend activity so recommendations become more relevant over time.